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Monday, February 7, 2011

The more elegant way........

If the clouds dont come to me, I will fly to them...

Design Thinking starts with a firm belief that ‘there is a more elegant way‘. After which design thinking helps visualise this state of elegance and finds the best way to realise this elegance. This sort of thinking helps us pursue a path of eternal refinement and evolution and cannot therefore be restricted to the tribe of designers only.

We have grown to understand that what effects the larger good should be tackled in a more collaborative way so there is need to bring in design thinking which develops meaningful solutions through design research and and design processes.

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